World Against Toys Causing Harm, Inc. (W.A.T.C.H.), a Massachusetts non-profit corporation, was founded by Edward M. Swartz (1934-2010), who was a nationally known trial lawyer and child safety consumer advocate. Beginning in 1968, Swartz worked to educate the public about life-threatening toys and other children’s products, including children’s furniture, clothing and playground equipment. His first book on the subject, Toys That Don’t Care (Gambit, distributed by Houghton Mifflin, 1971), was acclaimed as an informative and meaningful expose. Swartz’s second book, Toys That Kill (Vintage/Random House, 1986), relates with detail his fight to force changes in the then 15 billion-dollar-a-year toy industry.Realizing the need for a national organization that would more fully educate the public to the dangers lurking in many toys and children’s products, Swartz organized a grass roots national crusade for children’s safety. “W.A.T.C.H.” was founded as a non-profit organization dedicated to children’s causes. While informing the public about hazardous toys, children’s products, and the hazards associated with certain recreational activities, W.A.T.C.H. has grown into an organization that teaches children and consumers about product safety in many different ways. Committed to raising awareness about unsafe children’s products, W.A.T.C.H. continues to work to prevent unnecessary injuries and deaths.