|Joan E. Siff, President of W.A.T.C.H., began presenting the "Ten Worst Toys" list with Attorney Edward M. Swartz (1934-2010) on behalf of W.A.T.C.H. in 1991. She earned her J.D. and Masters in Mass Communication from Boston University. After serving as an Assistant District Attorney in the Commonwealth of Massachusetts, Norfolk County, Ms. Siff practiced product liability litigation. Ms. Siff is admitted to the bars in Massachusetts, New York and the District of Columbia. Ms. Siff is the author of "Toy Regulation Still Lagging In Protecting Children", which was published in the Leader's Product Liability, Law and Strategy in December of 1992. She serves on several non-profit boards relating to children's causes, including Franciscan Hospital For Children's Board of Directors, and has given numerous media interviews on the prevention of harm to children.