“Most people have no awareness of the lack of adequate mandatory pre-market safety testing of toys and children’s products in contrast to the rigid rules that exist for food and drugs.”

Need For Action

One injury to one child as a result of a poorly designed or manufactured children’s product is one too many. There are thousands of avoidable toy-related injuries each year. Often children’s safety is not put before profits in the powerful children’s products industry. The toy industry alone has an estimated $70 billion in worldwide annual sales and spends approximately $1 billion on advertising annually. In an industry this profitable, safety often takes a back seat to earnings.